AI is the core of new marketing hub. Next generation marketing and customer experience are about identifying and engaging valuable customers. Gartner predicts that customer experience is the new battlefield for competitive advantage. Guided by AI, brands can now leverage data to drive personalized and cross-channel marketing. Yes, the rules of the competition have changed, so get smarter and grow your business with AI in the driver’s seat. Don’t miss out the track AI powered, Customer Centered Marketing at TiECon Detroit 2018. Bust common myths around AI in marketing and discover how AI can transform your marketing strategy.
AI is reshaping life sciences, medicine, and healthcare as an industry. The digitization of health has resulted in an explosion of data. AI technology can provide predictive insights based on historic and current data giving clinician with the right information at the right time. Tapping this data will ultimately improve patient health, decrease medical costs and empower consumers to manage their own health and wellbeing, giving them new opportunities to live happier lives. No doubts Google Deepmind Health, IBM WatsonPaths, Zephyr Health are changing the healthcare for better. The field of medical AI is buzzing and more and more companies are disrupting healthcare with the help of artificial intelligence. Listen to the experts discussing on the advancements in the healthcare sector and how it is benefitting all.
Facial Recognition / Voice Assistants
Amazon (Alexa), Apple (Siri), Google (Google Assistant) and Microsoft (Cortana) are four frontrunners in the AI assistant space. Today, voice technologies can almost mimic a human conversation. The personal assistant AI’s are getting smarter. Going beyond the simple question and discrete response, these devices now provide comprehensive answers as well as appropriate and even insightful suggestions. Facial recognition technology is a big business now. Earlier this was merely a government- centric technology, but now it has become the talk of airline industry, smartphone companies, banking and technology industry and more. In China, this technology is regularly employed and few banks even use facial recognition to grant loans. Estimates are that by 2020, facial recognition market will reach $6 billion worth. Facial recognition technology will soon replace IDs, credit cards, and passwords.
FinTech is the next big revolution, making the financial services more accessible, faster, cost and time effective. The disruptive technologies are driving startups and revolutionizing banks, payments and insurance. Global FinTech investment is expected to reach $500 billion by 2020. For financial institutions, the new technologies presents both risks and opportunities. Listen to the FinTech experts at TiECon Detroit 2018 and understand how the banking operations are changing and which technologies will position you at the forefront of this revolution.