Evolution of your Target Market
Friday, October 28th 2:00 pm - 2:45 pm
The rapid shifts in technology are making the adoption of lifestyle applications very dynamic. Change in consumer behavior is constant and addressing consumer needs is a growing challenge. Market information comes across the globe faster than the time it takes to edit the marketing plan. How do big businesses, marketers and strategists address the needs of their consumers, who are in a churn of unlearning and learning the new tools, processes and habits for lifestyle enhancement?